Step into Sweet Cheeks Papier and witness a new concept in retail display. There are no racks of items crowding the paperie, no posters of this week's latest sale item. Instead, tall bookcases feature select items, oversized art hangs on the wall and a dining table with high-back wicker chairs occupies one whole area. Huge colorful vases are set off against the beige colors. The only indications that this is a stationery store are the items that spill from wicker basketry or are nested in corners.

"I wanted to do something a little different to help people express themselves, their personalities," said Melissa Branco, owner/operator of the store. "We're shifting away from the mainstream retail mind-set."