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Don't call him by his real name, John Miranda. Call him "That Guy."

It's the name of his company and it covers just about anything you can think of when it comes to personalized concierge services.

From house-sitting when the cable company gives you a three-hour window for service to buying a last-minute gift, the company's menu of services can be found on its Web site (www.thatguyandassociates.com). It lists several services, from those that take five minutes -- a notary, for example -- to those that are more involved, such as party planning.

Prices start at $2.99 for a reminder service, but most jobs require the $40-an-hour fee.

Perhaps the oddest request Miranda ever received came from a Las Vegas family that wanted to spend a week in Southern California but didn't want the hassle of hitting the freeways. Miranda drove them in one of his company's luxury sedans and spent a week taking them all around.

"They were on vacation," he said. "They didn't want to worry about the driving, the parking. I took them to Magic Mountain, wherever they wanted to go and picked them up when they were done."

Miranda, 37, officially launched his company in April 2006. But perhaps it really started back in college, when he was earning his business degree at UNLV. Whenever a buddy needed something -- concert tickets, window tinting, repair work -- he could set it up with the right person.

"I always had ins with mechanics because my hobby is automotive car shows," he said. "Plus, I work with a lot of doctors and attorneys."

Some of those attorneys and doctors are now his full-time clients, calling on him to help their staff do everyday jobs that would otherwise mean leaving the office.

Annmarie Homer, a nurse, used That Guy to provide car service for her niece's wedding.

"The service was wonderful," she said. "I ended up having to change plans midstream and I contacted John and the company was more than happy to make the change in plans. I was impressed (with) how personalized it was."

If you're wondering about the name of his company, it came about after Miranda took a cruise to Honduras about three years ago. He made a name for himself, of sorts, as the guy who was always trying new things.

"Every time I'd turn around, someone would say, 'You're that guy I saw racing Jeeps' or, 'You're that guy inner-tubing through the caves.' They didn't know my name so they called me 'that guy' and it stuck."

Miranda said he is hoping it sticks so much, that in five years, his business will have grown 300 percent.